Guides and news
In-depth vertical guides and industry updates on conversational AI for WhatsApp, Instagram and email.
Guides
Automotive · 4 minDealerships and WhatsApp: how to qualify leads, schedule test drives and sell more with AI
Playbook for dealerships and automotive brands: integration with Meta Lead Ads, automated lead qualification, test-drive scheduling and after-sales on WhatsApp. Metrics, integrations and LATAM cases.
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Insurance · 4 minInsurtech on WhatsApp: quote, issue and service policies with AI
Technical guide for brokers and insurers: automated quoting, issuance, claims (FNOL) and renewals on WhatsApp with AI. Flows, integrations and regulatory compliance in LATAM.
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E-commerce · 3 minConversational commerce: how to sell on WhatsApp with AI in 2026
Recover carts, recommend products, charge and run post-sale on WhatsApp with an AI agent. Tech stack, integrations with Shopify/Tiendanube/WooCommerce and real conversion metrics.
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Restaurants · 3 minWhatsApp for restaurants: reservations, delivery and digital menu with AI
How to manage multi-location bookings, take delivery orders, answer menu questions and run promotions with an AI chatbot on WhatsApp. Playbook with flows, integrations and real metrics.
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Healthcare · 4 minAI chatbot for clinics on WhatsApp: the complete guide to cutting no-shows and providing 24/7 care
How to automate appointment booking, reminders, initial triage and rescheduling on WhatsApp with AI. Real flows, metrics and HIPAA considerations for clinics and medical practices in LATAM.
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News
AI · 4 min1M-token AI agents: what changes for customer experience
Anthropic and other providers released models with 1M-token windows. We analyze what becomes viable in WhatsApp and Instagram operations that wasn't before, and what problems it doesn't solve.
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WhatsApp Business · 4 minWhatsApp Flows: when they're worth using and when they're not
Meta extended WhatsApp Flows to more industries: scheduling, quoting, onboarding, reservations. We analyze when they add real value, when they're overkill and how to combine them with conversational AI without breaking flow.
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WhatsApp Business · 4 minWhatsApp Calling API: what changes for businesses already operating on WhatsApp
Meta enabled native voice calls inside the WhatsApp Business Platform. We break down which use cases it unlocks, what to consider before enabling it and how it fits with the AI flows you already have running.
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